PROJECT GOAL To make Beat.Box a unique, enjoyable, entertaining and inspiring online music discovery experience, primarily to single male and female users aged 18 - 25. DESIGN STRATEGY STATEMENT Design a pleasant interface for creating and sharing music playlists. Create a reward system to motivate users to refer friend’s. Use games (quizzes, charades) to engage users and promote discovery. Create playlist, music contests to promote the brand and loyalty among users.